WaterVoice – June 2020

CCW’s online research community – WaterVoice – was launched in 2020 to help us keep our finger on the pulse of water consumers’ views. The reports summarise the views of people in this community. It is made up of hundreds of water bill payers from across England and Wales whose views we regularly seek on issues relating to the water industry and the work of CCW itself.

This page features some of the findings to emerge from WaterVoice which provide a flavour of customers’ views that may be of particular interest to other water sector stakeholders. Although the community’s views may not be entirely representative of the wider public, it does provide valuable insights that can complement the statistically robust programme of consumer research we carry out every year.

All of these findings help us to deepen our understanding of consumers’ views and priorities and ensure we’re focusing on the issues that matter most to the people we represent.

These tasks spanned from 20 May to 2 June 2020, and consisted of two tasks:

A glass half full or empty? Tell us about your tap water! – this survey explored participants’ views of the quality of the drinking water from their taps.

What does climate change mean for the water industry? – this task explored participants’ views on climate change and its implications for the water industry.