Water Watchdog takes its third measure of SME retail water market awareness

Our third wave of research tracking the views of SMEs shows only about 2 out of 5 SMEs think they can switch water retailer.

Around a third of businesses that took part in the study were aware they could try to negotiate a better deal with their existing supplier.

CCWater says SMEs are not being empowered with the knowledge they need to shop around and enjoy potential benefits, including lower bills and improved service.

However, once smaller businesses are aware they have a choice, they are increasingly motivated to explore their options. Over the past six months a growing number say they have taken steps towards switching – with just over 1 in 4 of those already aware of the market either switching supplier or renegotiating. Just under half of ‘market aware’ SMEs have looked for more information.

You can read the full survey results below: