As a nation, we sometimes take for granted that we will always have a supply of fresh, clean water on tap, giving little thought from where it comes from or why it matters so much in all our lives.

That’s why we’re proud to be one of more than 40 organisations including the Environment Agency and Water UK that have joined forces for the first time to launch the Love Water campaign, which aims to put us back in touch with the way that we think about water.

The campaign is encouraging people to make the connection between the water that comes from their tap, the small actions we take in our homes and the impact this can have on local rivers, lakes, reservoirs and the sea. It is in everyone’s interest to make positive choices about our water resources.

Tony Smith, Chief Executive of the Consumer Council for Water, said:

Tony Smith, CEO, CCWater
Tony Smith, CEO, CCWater

“Our lives depend on water but its future depends of us using every drop as wisely as we can in the face of growing pressure from climate change and population growth. That’s why we’re delighted to be supporting the Love Water campaign along with many other organisations.”

“Water companies need to lead the way in helping consumers value and save water, but also show how the industry is using their money to safeguard our water resources and the precious habitats and wildlife that depend on them.”

Why it’s important to show water some love

  • More than 55% of people questioned for a recent survey admitted to flushing wet wipes down the toilet. We want to give everyone the knowledge to make the right choices for them and for the environment, and to understand that small actions can make a big difference.
  • On average we all use a staggering 141 litres of water a day, which is likely to increase as our population grows. By 2050 there will be a 22% shortfall in water, so we all need to consider the consequences of climate change.
  • Remember – using water more wisely will not only help to protect the environment, it will also leave your wallet looking healthier, especially if you’re among the majority of households that now pay metered charges for their water.
  • A few minor adjustments to your daily routine can make all the difference. Take a look at our favourite ways to #ShowWaterSomeLove

Twitter LogoFind out more by following @LoveWaterUK