Kitchen sink habits caught on camera

We all have busy lives and don’t always take the time to consider how our behaviours affect the environment. Especially when we’re doing our daily chores like washing or rushing to cook dinner.

Using motion-sensitive cameras, we conducted a study to observe the habits of 15 different households across England and Wales, before replaying key moments to participants to explore why they behaved in certain ways. Many were left shocked by their household’s less than squeaky-clean habits, as you’ll see in the video clips below.

Water shortages by 2050

We are all more aware than ever of the climate challenges faced by the planet. However, many are not aware of the impact this has on our water supplies here in Britain. On average, each one of us uses more than 142 litres of water a day – equal to nearly two baths full of water!

This level of water use and a growing population places tremendous pressure on our water resources and, combined with the effects of climate change, will result in England needing to find an additional 4,000 million of litres of water every day by 2050.

Many parts of the UK are set to face significant water shortages, particularly in the south east of England. Making small changes in the way we use water at home will help ensure we keep taps flowing in the future.

Save water and keep drains clear

We’re encouraging everyone to develop their ‘sink sense’ to save water and keep drains running free.

Use a washing up bowl

Using a washing up bowl, not only protects your glasses and crockery from damage whilst being washed up, but can also reduce water wastage by 50%.


Turn the tap off

Simply turning the tap off while you do the washing up can save 6 litres of water per minute.


Scrape grease and fat into the bin

Even small amounts of grease and fat can build up in pipes and drains over time, causing unpleasant and costly blockages. Dispose of any leftover cooking fats by letting them cool in a container before scraping them straight into the bin.