Water industry watchdog the Consumer Council for Water today reminded people feeling stung by bottled water prices that the tap is a cheap, safe, simple solution.

CCWater was responding to newspaper reports that bottled water is one of the UK’s top reasons for feeling “ripped off”.

Chair Dame Yve Buckland said: “Tap water in England and Wales is among the best quality in the world – safe, stringently tested and great value for money. We support giving customers a fair choice. While there is a place for bottled water, we are calling for the same access to tap water in public places. It tastes great chilled and is around 500 times cheaper than bottled at 0.01p per litre.”