Tony Smith – Chief Executive

Tony’s early career was in strategy and marketing, implementing business turnarounds in oil, aerospace, automotive and fast-moving consumer goods businesses. Later Tony joined the utility sector where he has worked at senior level in electricity and as a director in the water industry and the rail sector. During his career in the utilities, he has led corporate strategy, corporate services and stakeholder relations, customer service, investment programme and PFI procurement and delivery and competitive market business development. His last job was with Ofwat, as Director of Competition and Consumer Affairs, where he was responsible for consumer issues in the lead up to and through the 2004 Price Review.

Phil Marshall – Deputy Chief Executive

Prior to joining CCWater as Deputy Chief Executive in 2015, Phil spent the two and a half years as Bristol Water’s Director of Customer Services. He has a wealth of water industry experience from a career spanning more than 25 years, including consumer-focused and regulatory roles at United Utilities and Yorkshire Water.

Carl Pegg – Head of Consumer Relations

Carl has over 36 years of public service experience, including customer service delivery, major event planning and marketing roles in local government and further education. Carl joined CCWater in November 2006 as Head of Consumer Relations.

Paul Hibbert – Interim Head of Finance and Procurement

Paul is an ACCA qualified accountant with experience in both the not for profit sector and more recently within government departments, in finance, IT, governance and strategy.

Paul has been working in an interim capacity for the last few years, most recently at Ofqual. In addition to paid work, Paul is a voluntary non-executive director at Spring Housing, a Birmingham based housing association and charity.

Mike Keil – Head of Policy and Research

Mike spent the first part of his career at the Met Office, during which time he completed his PhD in modelling the stratosphere. In 2007 he joined Ofwat as its first head of climate change policy. Mike moved to Severn Trent Water in 2011 to lead the company’s work on climate change and resilience. In 2014 Mike went on secondment to run Severn Trent’s Asset Management Department, before moving to his role as Business Leader for Asset Strategy he helps set the long-term direction for the company.

Amanda Caton – Head of External Communications


Amanda has broad-ranging communications experience covering public relations, political engagement, marketing and events.

Prior to joining CCWater in 2018, Amanda was Head of Marketing and Communications at a national trade body, during which time she increased the Association’s media profile while representing the industry on a number of stakeholder working groups and committees, including joint projects with the London Mayor’s Office, Metropolitan Police and the Office for Security and Counter Terrorism.

Prior to this, Amanda held several marketing and communications roles within prominent international brands including Lloyds TSB and Aga Rangemaster.